Is the financial services industry prepared for its ongoing digital transformation?
Financial services brands continue to lag behind most other industries when it comes to embracing digital. The 2019 Digital Business Global Executive Study and Research Project indicates that the industry is still struggling to embrace its digital transformation. 90% of those surveyed strongly agreed that digital technologies are disrupting the industry but only 46% of respondents believed that their firms are adequately preparing for that disruption. At only a 2% increase on the year before, this suggests too little is being done to bring them up to speed despite awareness of the need.
While digital behaviour is generally trending away from desktops and towards mobile, the financial industry is still reasonably heavily weighted towards more traditional browsing devices.
The pressure for financial companies to generate leads has never been greater. Being found on the web for premium keywords is essential. Clients do their research on Google – and they should find you.
Many people – in finance and beyond – think social media is great for brand engagement and awareness, but don’t believe social media can produce tangible and cost-effective results.
Emails have been around for a long time and still perform as one of the strongest channels in the industry. Regarding channel effectiveness, companies should consider personalization and automation.
Marketing expert with over 4 years experience in developing digital capabilities within investment management companies. Certificated expertise in social media, web, email, online advertising and digital performance marketing campaigns, both from a strategy and operational perspective. Also experienced in driving the digital marketing technology investment roadmap including CRM and automation tools. My know-how spans both B2B and B2C in the financial services industry.
I have also gained general marketing skills across communications, advertising, media planning and PR.