ABOUT ME
Christopher Sawo
Marketing expert with over 4 years experience in developing digital capabilities within investment management companies. Certificated expertise in social media, web, email, online advertising and digital performance marketing campaigns, both from a strategy and operational perspective. Also experienced in driving the digital marketing technology investment roadmap including CRM and automation tools. My know-how spans both B2B and B2C in the financial services industry.
I have also gained general marketing skills across communications, advertising, media planning and PR.
PROFESSIONAL FOCUS
WEBSITE & SEO
Web development & monitoring, strategical and operational creation of landing pages, web analytics, KPI reporting, SEO.
SOCIAL MEDIA
Strategy planning, community growth, social campaign strategy (PPC) and set up, engaging post creation, social analysis & reporting.
EMAIL MARKETING
Strategy planning, campaign creation, analysis & reporting, copywriting, driving email automation strategies.
Work Experience
Digital Marketing Manager
VanEck Investments Ltd.
2018 – Present
Frankfurt am Main, Germany
Communications Manager
Dolphinvest Consulting GmbH
2016 – 2018
Frankfurt am Main, Germany
Student Assistant, Marketing
Deutsches Zentrum für Luft- und Raumfahrt e.V.
2012 – 2013
Braunschweig, Germany
Internship, Marketing
Knowtion UG
2012
Karlsruhe, Germany
Education
University of Passau
Master of Arts (M.A.), Media and Communication
2013 – 2016
Passau, Germany
Technical University of Braunschweig
Bachelor of Arts (B.A.), Communication Studies
2009 – 2013
Braunschweig, Germany
CELOOK Naumburg
State-certified Graphic Designer
2007 – 2009
Naumburg, Germany
