Christopher Sawo

ABOUT ME

Christopher Sawo

Marketing expert with over 4 years experience in developing digital capabilities within investment management companies. Certificated expertise in social media, web, email, online advertising and digital performance marketing campaigns, both from a strategy and operational perspective. Also experienced in driving the digital marketing technology investment roadmap including CRM and automation tools. My know-how spans both B2B and B2C in the financial services industry.

I have also gained general marketing skills across communications, advertising, media planning and PR.

PROFESSIONAL FOCUS

WEBSITE & SEO

Web development & monitoring, strategical and operational creation of landing pages, web analytics, KPI reporting, SEO.

SOCIAL MEDIA

Strategy planning, community growth, social campaign strategy (PPC) and set up, engaging post creation, social analysis & reporting.

EMAIL MARKETING

Strategy planning, campaign creation, analysis & reporting, copywriting, driving email automation strategies.

Work Experience

Digital Marketing Manager

VanEck Investments Ltd.
2018 – Present
Frankfurt am Main, Germany

Communications Manager

Dolphinvest Consulting GmbH
2016 – 2018
Frankfurt am Main, Germany

Student Assistant, Marketing

Deutsches Zentrum für Luft- und Raumfahrt e.V.
2012 – 2013
Braunschweig, Germany

Internship, Marketing

Knowtion UG
2012
Karlsruhe, Germany

Education

University of Passau

Master of Arts (M.A.), Media and Communication
2013 – 2016
Passau, Germany

Technical University of Braunschweig

Bachelor of Arts (B.A.), Communication Studies
2009 – 2013
Braunschweig, Germany

CELOOK Naumburg

State-certified Graphic Designer
2007 – 2009
Naumburg, Germany

Skills

Knowledge

Web Development 90%
Web Analytics 95%
Search Engine Optimization 85%
Social Media Marketing 95%
Email / Subscription Marketing 90%
Search Engine Advertising 70%

Software / Coding

CMS (EpiServer, WordPress, Typo3) 95%
Google Analytics 90%
Google AdWords 75%
Marketo 66%
Adobe Creative Cloud 90%
HTML / PHP / CSS 80%

Interested to start a project?

Contact me!