Christopher Sawo - Digital Marketing

ABOUT ME

Christopher Sawo

Marketing expert with experience in developing digital capabilities within investment management companies. Certificated expertise in social media, web, email, online advertising and digital performance marketing campaigns, both from a strategy and operational perspective. Also experienced in driving the digital marketing technology investment roadmap including CRM and automation tools. My know-how spans both B2B and B2C in the financial services industry.

I have also gained general marketing skills across communications, advertising, media planning and PR.

PROFESSIONAL FOCUS

WEBSITE & SEO

Web development & monitoring, strategical and operational creation of landing pages, web analytics, KPI reporting, SEO.

SOCIAL MEDIA

Strategy planning, community growth, social campaign strategy (PPC) and set up, engaging post creation, social analysis & reporting.

EMAIL MARKETING

Strategy planning, campaign creation, analysis & reporting, copywriting, driving email automation strategies.

Work Experience

Digital Marketing Manager

VanEck Investments Ltd.
2018 – Present
Frankfurt am Main, Germany

Communications Manager

Dolphinvest Consulting GmbH
2016 – 2018
Frankfurt am Main, Germany

Student Assistant, Marketing

Deutsches Zentrum für Luft- und Raumfahrt e.V.
2012 – 2013
Braunschweig, Germany

Internship, Marketing

Knowtion UG
2012
Karlsruhe, Germany

Education

University of Passau

Master of Arts (M.A.), Media and Communication
2013 – 2016
Passau, Germany

Technical University of Braunschweig

Bachelor of Arts (B.A.), Communication Studies
2009 – 2013
Braunschweig, Germany

CELOOK Naumburg

State-certified Graphic Designer
2007 – 2009
Naumburg, Germany

Skills

Knowledge

Web Development 90%
Web Analytics 95%
Search Engine Optimization 85%
Social Media Marketing 95%
Email / Subscription Marketing 90%
Search Engine Advertising 70%

Software / Coding

CMS (EpiServer, WordPress, Typo3) 95%
Google Analytics 90%
Google AdWords 75%
Marketo 66%
Adobe Creative Cloud 90%
HTML / PHP / CSS 80%

Interested to obtain more information?

Contact me!